Articles & Presentations: Articles

The State of Google Print
March 2007
These two articles that first appeared on our corporate blog site Personanondata, examine prevailing opinions regarding the Google print project and also cast a critical look at the so called ‘orphan title’ population. As it turns out the population of titles with questionable copyright status is significantly smaller than originally thought.

Interactive Marketing: Do You Know Which Half Works?
May 1999
"As access to the Internet broadens and grows, the ability for media firms to succeed - be they publishing, advertising, interactive or broadcast - will center around the development and sustainability of Web sites, deals, alliances and communities. In the near future, media firms will be more focused on and by their audience rather than their content."

The Power of Content Management for Publishers
January 1998
"Today's book and magazine publishers traditionally produce printed product, but they do not separate the content of what they produce from the format in which it appears. Hence, they do not derive the benefit of a catalogue of content which can easily be manipulated and produced in another format. In order to take advantage of all that the on-line publishing environment has to offer, this change in philosophy is of paramount importance."

Online Superstores: The Next Retail Frontier for Book Publishers?
December 1996
"What's stopping book publishers from moving beyond their currently nascent adventures in Cyberspace to aggressively leveraging their content properties? The technology's available; the audience is sizable. So what's stopping them?"